Better Car People + Proactive Dealer Solutions is a leading force in automotive consulting and performance improvement. We partner with dealerships and manufacturers nationwide to deliver meaningful results through a proven blend of technology, expertise, and hands-on coaching. Our mission is to drive performance, profitability, and growth—and we're expanding our team with high-energy, results-driven Dealer Performance Coaches to help us do just that.

About the Role

As a Dealer Performance Coach, you’ll play a pivotal role in transforming dealership performance. You'll engage directly with management teams and staff across the country to deliver expert training, coaching, and consulting that drives measurable improvements. This is a high-impact role for those who thrive on creating change and fostering success at every level of the dealership.

Note: This role requires significant travel (16+ days/month). Candidates must be comfortable with a high-travel schedule.

Key Responsibilities

Client Training & Engagement

• Lead dynamic, in person training sessions focused on lead management, sales/service performance, SaaS tools, and process optimization. 

• Partner with executive leadership, sales teams, BDCs, and other dealership stakeholders to ensure lasting implementation.

• Drive engagement and accountability through follow-up coaching and results tracking.

Performance Consulting

• Analyze dealership processes and performance metrics to identify opportunities for improvement.

• Offer actionable, data-driven recommendations to optimize operations.

• Support clients in leveraging BCP+PDS platforms to reach business goals.

Sales Enablement & Relationship Management

• Train and coach on best practices in sales, service, and lead handling.

• Promote BCP+PDS software and consulting solutions as key performance drivers.

• Build strong client relationships to foster trust, retention, and growth.

Travel & Onsite Support

• Travel nationally to dealerships for on-site coaching, training, and relationship-building.

• Spend at least 75% of your time on-site, actively working with clients to implement strategies and improve outcomes.

Qualifications

• 5+ years of experience in automotive retail—preferably in BDC, sales management, or dealership operations.

• Experience as a trainer, coach, or vendor in the automotive space is strongly preferred.

• Strong presentation skills and the ability to train diverse audiences in a compelling and engaging way.

• Confidence interacting with all levels of dealership personnel, from frontline staff to senior leadership.

• Knowledge of SaaS platforms and experience guiding clients through technical tools.

• Outstanding consultative selling, critical thinking, and problem-solving skills.

• Ability to manage multiple clients and schedules independently in a fast-paced environment.

• Highly self-motivated, energetic, and passionate about helping clients succeed.

• Excellent written and verbal communication skills.

Compensation & Benefits

• Total Annual Compensation: $105,000–$115,000 (based on performance and compensation plan benchmarks)

• Comprehensive Benefits Package: Health, dental, vision, 401(k) with company match

• Career Growth: Opportunities for professional advancement within a fast-growing, nationally recognized company

Why Join Us?

At Better Car People + Proactive Dealer Solutions, we don’t just talk about performance—we deliver it. As a Performance Coach, you’ll be part of a passionate team that’s driving the future of automotive retail through real-world impact. If you're ready for a meaningful, travel-focused career where your insights and energy directly help clients thrive, apply now and make your mark.